Qualities That Should Not Be Overlooked When building an SEO Strategy
Consistency has never been the strong point of SEO. If you ask 5 different SEO experts what it takes to rank high on the SERP, you will get 5 different answers. Constant algorithm changes complicate this further. In short, it is all very contradictory. SEO is not an exact science and moreover, it is just born. Every year (probably every month) there is something new, but there is still something that must always be present in every content you post if you want to rank well on the SERP. The Meta description The Meta description has two basic components, the Meta title, and the Meta description. These two elements are what appear on the result in the SERP. They work as a kind of invitation to enter the page, almost as if it were a presentation of what will come once the link is clicked.With the Meta description, the goal is to achieve both conversions and top rankings on the SERP. If a piece of content makes it to the front page but the Meta description misleads what you say, s