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SEO Basics That Will Not Change with Google Updates

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We know that both Google Algorithms and the methods followed regarding SEO change from time to time. Google's major algorithm updates are usually done several times a year. These updates can sometimes bring a brand new ranking factor. Sometimes these updates are in the form of changing the view of search results. Major updates are usually in the form of a certain part of the websites pu blished on the web accelerating up or down the rankings. SEO analysts sometimes prefer "game changing" or "innovative" methods when evaluating the effects of these updates. But the truth is that despite frequent updates, SEO and Google's basic search algorithms haven't changed much over the past decade. The basics that determine rankings are still valid and remain the basic building blocks of a successful SEO strategy. It seems that this fact will remain valid for many years to come. So what are these SEO basics? 1. Bots should be able to see your site. First,