Drop in website traffic? Things to check

If you notice a sudden drop in traffic on your website, there are a few factors to consider. What are the causes of this fact?

Monitoring site traffic is one of the first steps to take when it comes to analytics. It allows you to see what things to improve on your site, including bouncing rate statistics, for example.

But what to do when there is a sudden drop in site traffic?

Search engine algorithm update

Google, the search engine giant, often publishes updates on its algorithm within a year, as do other search engines.

When an update comes a little heavier than usual, the site is likely to undergo a drastic change.

Google does not publish all the exact data on the processes of its algorithm, so what can be inferred is mostly approximate.

Of course, Google will confirm some of the changes that the engine will have and, thanks to SEO Company in Essex, any sudden changes can be remedied.

Drastic changes on the site

For example, if you opt for a completely new design on the site, it could be that this leads to significant drops in traffic.

But how to be careful and solve the problem? By going to the Google Search Console and looking for "Crawl Errors", you will be able to see what has actually changed.

The Google "Console" will show you which are the broken links (easily fixed), which are the malfunctioning pages and so on.

Website Auditor is another useful tool to understand how to remove broken links and understand what works and what doesn't.

Penalty on search engines

It may happen that Google suddenly gives you penalties.

Unfortunately, one of the main causes is related to hackers and a hacking of a page. In these cases, an industry expert will be able to resolve the issue, like those working at Dragon Evolution.

However, there are other penalties that may be related to other factors.

One of the many is spam that is automatically generated by users and their data. Captcha is a useful tool for avoiding too much spam, for example.

Paid links can be another thing that can penalize you. Better not to use them and build honest and sensible links.Finally, duplicate content is one of the main factors related to search engine penalization.

The tracking code

It may be that the drastic drop in visits is related to poor quality data. This may be due to the data tracking your site is capable of.

The tracking code (such as that of Google Analytics) is a unique code on your site and is the one that brings together a certain amount of data.

You will be able to control everything with the help of SEO Agencies in Essex, so you can make sure that everything works in the best way.

Competition and changes on the SERP

Within SEO, the SERP has some value. If the traffic to your site drops and lands clumsily on the last positions, it may be that there have been changes related to the keywords.

It may be that the competition has chosen to use the keywords in question more wisely, implementing a good PPC campaign within the strategy.

In these cases, a new analysis of the content and keywords is necessary, so as to be able to beat the competitors again.