Link Nofollow vs. Dofollow - Why are they important?

 

If the concept of SEO is new to you, you are in the right place. Google has a very specific system for ranking and ordering web pages and it is called Page Rank.

Search engines evaluate the quality of links that go from one page to another. A quality backlink helps you get your site to the top. Links can be do-follow or no-follow. What is the difference? Let's see below what a backlink is first and foremost and what do-follows and no-follow are.

What is a backlink?

To understand the difference between a do-follow link and a no-follow link, you first need to understand how most links operate in the world of SEO.

When a page receives a link, it gets a little SEO boost. You can think of it as if this were an acquired point.

In general, the more points you have, the more you get on the SERP. Search engines see exactly how many links a page has and if they are of quality.

In the eye of a search engine, if a page receives a lot of links it means that it is a very important page and, consequently, it will have a certain preference on search engines over others.

As specified, each link corresponds to a point. This is why Google has created Page Rank to calculate these points.

The more quality links there are, the more chances you have to earn points in the Google ranking. For example, if you receive a link from a site like the BBC, you will get a very high-quality link. If you receive a link from a little-visited blog, it will naturally have a lower score.

The do-follow links

Technically speaking, every link on the internet is a do-follow. For example, if you create a new blog post now and it has a link, it is considered a default do-follow. Do-Follows are essential links for getting SEO points and you can't do without them, for this, we suggest you turn to SEO Services in Essex.

No-follow links

For those unfamiliar with the world of backlinks, there seems to be no difference between do-follow and no-follow.

However, no-follows are links that have a specific code. This is set manually and is as if it were telling the engines not to index that link.

Google has stated that no website crawling activity takes place with this type of link. This means that if there is a no-follow link going to your site, your site will not receive SEO points.

The importance of do-follow and no-follow

The history of no-follow is about twenty years old. Back in 2005, this method was introduced to combat spam.

Essentially, the no-follow task was created to avoid SEO black hat, i.e. all those activities related to indexing that was suspicious and automated by computerized codes.

That said, when building a backlink profile and trying to build a sensible link-building strategy, you need to build no-follow links and do-follow links organically.

As a matter of fact, search engines have updated their algorithm to identify sites that only have do-follow links. As a result, you need to create as natural a link building as possible in order to follow Google's new modern guidelines, all this can be done with the help of SEO Companies in Essex.