Responsive Web Design: The Basis of a Good User Experience

The Internet today has become the largest source of information and we know it well by now because for any doubt, problem, or curiosity we prefer to look for the solution online.

Having a solid online presence for any company, therefore, becomes essential to survive in such a competitive market just as it is essential that the sites are accessible with every device. To make this happen you need to make sure that the sites are responsive.

What is responsive design?

Today most users connect using smartphones and tablets, so it becomes necessary to have a responsive web design that works perfectly on every device.

Responsive design is the process that allows websites to have a fluid layout that adapts to screens of any size.

The need of having a responsive website

Responsive web design is an approach that allows design and development to respond based on user behavior, screen size, and platform.

Before responsive design, programmers were forced to create a "desktop version" and a "mobile version" of the same website. But this option was inefficient.

Responsive Web Design in Essex, on the other hand, has introduced several advantages, especially for companies, including:

Improve SEO

Website design and search engine optimization (SEO) go hand in hand. It is very important for companies to understand the value of SEO in the web design process because an SEO Friendly design brings invaluable organic traffic to a website.

Your website could be beautiful and engaging but if it is not SEO friendly you will not be able to fully exploit its capabilities because it will not be easily found on search engines.

A website for all users

Do you already know the phrase "Content is king"? The famous phrase uttered by Bill Gates and before him by Sumner Redstone confirms that offline and online “content is sovereign”.

Content feeds the great engine that is the internet, informs the user, and at the same time builds a relationship with it.

When the content doesn't reach the target audience, its value becomes obsolete. An unresponsive website can limit the possibility of retaining within it that huge segment of the public that uses tablets, iPads, or smartphones to access the Web.

Therefore, it becomes important for every business to have a responsive web Design that works perfectly on every device.

Increase sales and conversion rates

Another benefit of responsive design is that the customer has a better understanding of the site since no redirection is required. The use of templates and a unified design approach can give the site a more reliable and professional look. For this, we advise you to turn to companies that offer Essex Website Design services.

Positive customer experience affects conversion rates, as users know the path and use of the site or framework on different gadgets.

Responsive design helps companies keep up with the market and as interest in mobile devices, the web, and multimedia-rich applications is constantly increasing, we need to adapt to this change, and lower development and support costs to give better visibility in search engines and increase conversion rates.

As tablet and mobile sales expand, responsive design becomes critical to keeping up with your rivals and conquering the market. It is a surprising trend and is sure to stay in the market for the long term.